by BCI Media Services | Nov 11, 2015 | Blog, Online Advertising
If potential customers are coming to your website, but not purchasing your goods, you may be wondering, “Does my business need retargeting?” The answer is yes, because the fact that consumers aren’t buying doesn’t mean that they’re not interested in your...
by BCI Media Services | Nov 10, 2015 | Blog, Holiday Marketing, Online Advertising
Every year, more and more shoppers turn to the Internet for their holiday shopping, and this year will be no different. You want a marketing strategy that does more than simply drive consumers to your website. You want to make sure they’re actually making...
by BCI Media Services | Nov 4, 2015 | Blog, Online Advertising
When we talk about retargeting for small businesses, it’s important to understand that the concept applies to customers who are already interested in the product or service for sale, and have not yet made a buying decision. Customers who have visited the site in...
by BCI Media Services | Oct 26, 2015 | Blog, Online Advertising
When it comes to digital advertising, the online marketing strategy known as retargeting sets its sights on potential customers that have already shown interest in your product by visiting your website. From there, the advertising strategy actually lets you follow...
by BCI Media Services | Oct 23, 2015 | Blog
When everyone else is winding down through the lazy last days of fall, it’s time to strategize holiday advertising for small and medium businesses. Campaigns must be planned well in advance, and based on a solid grasp of goals, in order to be successful. By...
