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It’s Time to Stop Ignoring Bing in Your SEO Strategies

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In the SEO community, many of us have put Bing in the back corner – a far, dark, and nearly forgotten back corner. With Google clearly running the SEO scene, it’s been easy to go with the flow, and adapt practices for building a SERP strategy, based primarily on best practices as dictated by Google. […]

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Get Your Keyword Strategy Figured Out Before Writing Website Content

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One of the most important ways to bring visitors to your website is to create a smart keyword strategy. It’s the first step to optimizing website content for SEO (Search Engine Optimization). A strategy should be pinned down well before any content is written. Why Is This Important? A good strategy capitalizes on the search […]

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Steps for Updating the Meta Tag on a WordPress Website

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Meta tags are basic descriptions of websites that must be short and concise; give information about a website; including keywords, the author, or business name; and have a call to action. With the default installation of WordPress, a website will not have a Meta tag. Although many search engine algorithms don’t use this information anymore, […]

Tips to Effectively Integrate Location Marketing into Content and Social Marketing

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As technology continues to advance, so do new marketing strategies. There are many new and innovative ways to draw customers through location marketing. Location marketing is the utilization of location capabilities on smartphones to send push notifications with business offers. Location marketing can be combined with social and content marketing, as well. Here are three […]

Successful Ways to Make Your Blog Content More SEO Friendly

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More people will read your blog posts when you learn how to use keywords correctly. These tips will help make your blog content more search engine optimization (SEO) friendly. Include Relevant Long-Tail Keywords What multi-word keywords would a potential customer search for to find what you’re offering? These phrases are known as long-tail keywords. They’re […]

SEO Trends to Pay Attention to in 2017

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Search Engine Optimization (SEO) is an ever-changing field that is crucial to the way businesses exist in the modern world. For cutting-edge companies, it’s no longer enough to have a basic understanding of where the industry is currently. Knowing where the industry is going is key to adapting and staying ahead of the game. These […]

The Google Wave: Potential Google Algorithm Updates in 2017

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The year 2017 is right around the corner, which means changes may be coming to the world of online marketing. If Google algorithm updates from 2016 are any indication of what 2017 will look like, then mobile-friendly websites will continue to overpower the use of SEO development tools. Here’s a look at a few of […]

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3 Ways to Integrate Video Into Your Content Marketing Strategy

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It’s no doubt that video marketing is one of the top methods for marketing on social media and video-sharing platforms such as YouTube and Facebook. Unfortunately, many companies have spent a lot of time creating powerful videos but lack effective ways to get them to their target audience. Integrating your videos into your content marketing […]