BCI Media Services Blog

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Marketing Strategy 101

Marketing Strategy 101

By now, most business owners know that they need a marketing strategy, but many are unsure just where to start and what elements to prioritize. After all, marketing is complex, and it encompasses a lot of different moving parts. As a result, developing a comprehensive...

Marketing Strategy 101

Marketing Strategy 101

By now, most business owners know that they need a marketing strategy, but many are unsure just where to start and what elements to prioritize. After all, marketing is complex, and it encompasses a lot of different moving parts. As a result, developing a comprehensive...

Digital Marketing Best Practices

Digital Marketing Best Practices

Over the last two years, the pandemic has brought about a dramatic shift in the way people consume their media. These changes have left businesses scrambling to alter their digital strategy on the fly to accommodate this unforeseen evolution. That’s why, to help you...

4 Benefits Of An Effective Blog Post

4 Benefits Of An Effective Blog Post

While there are more than 4 benefits of an effective blog post, blogging is an integral part of any companies' digital marketing strategy. It boosts website traffic, generates new leads, and increases brand awareness. Maintaining...

6 Tips to Simplify Social Media For Small Businesses

6 Tips to Simplify Social Media For Small Businesses

Social media marketing can seem like a daunting and time-consuming task, especially for small business owners. At this point, most business owners understand that being active on social media is essential for increasing brand awareness and driving sales. At BCI media,...

How to Overcome Email Marketing Fatigue

How to Overcome Email Marketing Fatigue

At BCI Media, we know email marketing is powerful. But sometimes the emails just aren't being opened. They call it email marketing fatigue, and yes it’s a real thing. It happens when a recipient becomes more willing to delete, unsubscribe or mark emails as spam...

What Are Core Web Vitals?

What Are Core Web Vitals?

Google just added a feature to its search engine –one that could affect your bottom line.  Remember when webpages loaded line by line? Yeah, good riddance to the days of dial-up internet. Today, we enjoy the instant gratification of high-speed internet, and users...

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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”

– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results