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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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Q&A: Pay-Per-Click Advertising for Non-Marketers

by BCI Media Services | Oct 21, 2015 | Blog, Online Advertising

Often, owners and managers of local businesses find that they don’t know much about online marketing, paid search, or other digital marketing techniques because they’re focusing on their day-to-day business operations. This Q&A walks even the most inexperienced...

Digital Advertising 101: What is Paid Search or PPC Marketing?

by BCI Media Services | Oct 20, 2015 | Blog, Online Advertising

PPC or Pay Per Click marketing offers an affordable way to spread the word about your brand or business. It also allows you to track where your buyers are actually coming from. PPC marketing displays banner ads featuring your product or service, displayed alongside a...

Techniques for a Highly-Effective Holiday Email Marketing Strategy

by BCI Media Services | Oct 6, 2015 | Blog, Email Marketing, Holiday Marketing

It may only be October, but that doesn’t mean it’s too early to start planning your holiday email marketing strategy. We understand that most stores’ holiday sales make up a large portion of their yearly sales. With that in mind, our marketing experts offer these tips...

Introduction to Email Marketing: Tips and Best Practices to Drive Traffic and Sales

by BCI Media Services | Sep 28, 2015 | Blog, Email Marketing

Email marketing can be an extremely effective marketing tool for businesses who know how to properly use it. Read on to learn commonly accepted email marketing content best practices that will help increase your click through rate (CTR). First, it’s important to...

Building Your Website: Strategic Attraction

by BCI Media Services | Sep 22, 2015 | Blog, Content Marketing, Website Development

Building an ideal website means combining topic strategy and content strategy. Drawing customers into your website requires an understanding of your customers’ interests and passions. By creating a website with relevant, interesting information for your...
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