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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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Reach Out to Last Minute Shoppers with Holiday Email Marketing

by BCI Media Services | Dec 2, 2015 | Blog

Shoppers are usually inundated by holiday email marketing campaigns with numerous retailers trumpeting details about their extensive selections and discounted prices. To be effective, it’s crucial that your messages stand out from the rest. Consumers could skip...

Pay-Per-Click: Am I Doing It Right?

by BCI Media Services | Nov 30, 2015 | Blog, Online Advertising

As an online marketing expert, I get a lot of questions about pay-per-click (PPC) advertising. Most come from local business owners who aren’t quite sure how to use PPC marketing. When I have time, I always take a moment to review a few mistakes they might be...

From Searching to Spending: Getting the Most from Your Paid Search

by BCI Media Services | Nov 27, 2015 | Blog, Online Advertising

In the good old days, it was customary to pay for advertising. Print ads would appear in your local newspaper and YellowPages or on park benches and billboards around the city. In the digital age, it’s possible to design a website and put your products online for next...

Crafting Business Strategies to Meet Marketing Goals

by BCI Media Services | Nov 25, 2015 | Blog, Digital Marketing

To succeed, every business needs vision. This vision will form the foundation of an effective business marketing plan. Instead of guessing and missing the mark, put strategies to work that will propel your company into the current arena of Internet marketing and...

Spirited, Seasonal SEO: Making the Most of Holiday Marketing

by BCI Media Services | Nov 16, 2015 | Blog, Digital Marketing, Holiday Marketing

It’s easy to get caught up in the excitement of seasonal marketing. Storefront decorations, themed graphic design, and special events may all feature offers and messages designed to target holiday shoppers. However, it’s important to remember that long-term marketing...
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