BCI Media Services Blog
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5 Ways to Grow your Local Business With Digital Marketing
Digital marketing for local businesses is quite different from marketing for a national or global company. Sure, at BCI Media we use most of the same channels, but we use them in a slightly different way. That’s because local businesses tend to target local customers....
Revisiting Content Plans for 2016
Content marketing is an important approach for small businesses to apply to their advertising plans in 2016. Content still reigns as king in digital marketing, and having a content plan with set, measurable goals, is important to success. When customers visit your web...
How can SMBs Prepare for Digital Marketing Trends in 2016?
Digital marketing trends are an ever-evolving enigma. The catchy ploy of last year might be outdated and cliche in just a few months. Certain trends, however, have been emerging and growing, and show no signs of slowing down in 2016. Relationships Human beings are, at...
Be Prepared for 2016 Digital Marketing Trends
Digital marketing is the use of electronic media to promote products or services. When local businesses have an online presence with customers, they have the opportunity to provide consumers with information that can lead to sales. Media trends constantly evolve, so...
Mixing Content: Your Most Effective Digital Content Plan
Having a digital content plan is a good business strategy. But simply creating static content to live on your website is not enough. A strong digital content plan will be targeted at your audience, and will include a healthy mix of different types of content. Start...
Team Building Isn’t Just For Big Business: How To Build Your People Up For Success!
When it comes to customer service, small business team building results really shine. When your employees feel supported and connected, they are better equipped to deal with customers' problems and concerns. There are steps you can take as an employer to build your...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results