Mixing Content: Your Most Effective Digital Content Plan

Jan 19, 2016

Having a digital content plan is a good business strategy. But simply creating static content to live on your website is not enough. A strong digital content plan will be targeted at your audience, and will include a healthy mix of different types of content.

Start with Blogging

An active blog is one of the most important components of your digital content plan. An active blog can increase your site’s indexed pages, boosting its ranking in a Google Search. Companies that utilize blogging, also report 97 percent more leads. This is due in large part to the fact that a blog helps to establish a company as a thought-leader, by providing consistently up-to-date information pertaining to the industry.

But Don’t Stop There…

Videos, infographics, and podcasts are also great ways to get your clients engaged with your content. According to Forbes, 59 percent of executives said they would rather watch a video than era a page of text. If you’re a more technical company, you may want to consider adding white papers, e-books, and slide decks into your digital content plan. The best content is, of course, shareable. So the more compelling collateral you make available to your existing audience, the more likely they are to share that information with their friends, thus growing your audience.

the key to creating a successful digital content plan is knowing your audience, and the Digital marketing Consultants from BCI Media Services can help. With our strong understanding of the unique local market, we consider your product,your brand, and your customers’ needs, and help you design a marketing approach that brings the best return on our advertising dollars. Call BCI Media Services today to learn how we can help you create a marketing strategy that works for your business.