Is Instagram Right for Your Business?

Instagram is a versatile social media marketing tool that is ideal for businesses. Because it’s primarily a mobile app, Instagram is especially beneficial for companies targeting a younger demographic. But just about any business can benefit from the platforms high...

5 Tips for a Perfect Facebook CTA

Crafting a perfect call to action (CTA) on Facebook is the ideal way to increase customer conversion. Each of your business’ social media posts should have a specific, engaging call to action that encourages readers to take the next steps. But what goes into the...