Is Instagram Right for Your Business?

Instagram is a versatile social media marketing tool that is ideal for businesses. Because it’s primarily a mobile app, Instagram is especially beneficial for companies targeting a younger demographic. But just about any business can benefit from the platforms high engagement levels. Not to mention the opportunity for brand-building.

What Is Instagram?

An individual holding an iPad displaying an image of yellow flowers that someone posted on social media in Durango, CO

This social media giant is a photo-sharing platform that offers a simplified interface. Although there is a desktop version, the vast majority of users access the platform via mobile devices. Instagram has more than 300 million active daily users and 500 million total users. Making it a vast network of accounts that most businesses can’t afford to overlook. Instagram allows users to follow other accounts and view a stream of photo or video content based on their interests. They’ve also recently added a feature akin to Snapchat. A tool that allows a user to post “stories,” which are temporary posts that disappear after a designated amount of time.

How Can Instagram Benefit a Business?

Compared to other social media marketing, Instagram is well known for delivering high user engagement. Platform users like or comment on posts that come across their feed at a higher rate. This means there are opportunities for getting promotional events or specials in front of people. And allows for immediate customer feedback.

What Are the Limitations of Instagram?

Unlike Facebook, Twitter or other social media platforms, Instagram doesn’t allow users to place links in their posts. Nor are they allowed in the comment section. The only place a business can directly link from is their bio. Businesses shouldn’t expect a high number of click-throughs to their website, despite the high levels of engagement.

What Are Some Tips for Maximizing Instagram’s Effectiveness?

Instagram works best when customers are invited to interact with posts. Get customers to share stories or like posts by offering specials for the best caption or deals for the first five likes.

This social platform is one of many tools that businesses can’t afford to miss out on. BCI Media Services provides digital marketing packages that include developing and disseminating digital content on Instagram for clients. Contact us today to find out more.