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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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Multiple Device Searches: Capturing Your Audience Goes Beyond Clicks

by BCI Media Services | Sep 20, 2017 | Blog, Digital Marketing, Online Advertising

Today, users are quickly switching between desktop, mobile and even voice searches to find what they need immediately. As such, savvy business owners shouldn’t rely on the standard click-through rates and focus more on ads that drive the right action and...

Hug Your Haters: Responding to Negative Online Comments

by BCI Media Services | Aug 30, 2017 | Blog, Reputation Management

Regardless of how much effort goes into a social media marketing strategy, it’s not uncommon to receive negative responses. But mishandling such comments can be disastrous, so it’s important to have a plan to handle such reactions. Responses Are Public...

Why Buying Programmatically Makes Modern Ad Sense

by BCI Media Services | Aug 22, 2017 | Blog, Online Advertising

In today’s data-saturated world, advertising can be hyper-targeted to audiences in ways never before possible. Advances in automated, or programmatic, advertising are globally pushing this new wave in market outreach to the forefront of the industry. Buying...

Email Marketing 101: How to Develop an Email Marketing Strategy

by BCI Media Services | Aug 14, 2017 | Blog, Email Marketing

Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn’t have to be a difficult process. Here’s how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content...

How to Use Video to Reach Social Media Targets

by BCI Media Services | Aug 4, 2017 | Blog, Digital Marketing

Successful social media marketing is all about exploring the target consumers for a business, and grabbing (and keeping) their attention. Relevant and engaging serves to attract an audience and keep them actively involved. Advertising using video content is one option...
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