by BCI Media Services | Aug 26, 2015 | Blog, Digital Marketing
You want to increase traffic to your brick and mortar store, but you’re not sure how to promote a website. Take a deep breath— the process isn’t as difficult as you think. Here are four things to keep in mind as you build your online presence. 1. Keep your...
by BCI Media Services | Aug 21, 2015 | Blog, Content Marketing
With the digital world moving at an increasing pace, websites can’t rely on old techniques anymore to engage customers. Individuals who are used to social and mobile media want to know immediately if your content is worth clicking on, which means visual content...
by BCI Media Services | Aug 10, 2015 | Blog, Content Marketing
Blogs are one of the Internet’s favored platforms for sharing information. From their humble origins as personal “web logs,” or online journals, they have come into their own as a way for just about anyone to reach a committed audience consistently....
by BCI Media Services | Jun 2, 2013 | Blog, Content Marketing
In 1904, the Genesee Pure Food Company created a new gelatin substance called JELL-O. Despite high expectations for the new brand, the gelatin didn’t sell well with the target audience: in home cooks. The company regrouped and decided to send a sales team...
