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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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Join us for Content Marketing Strategy 101

by BCI Media Services | Apr 22, 2016 | Blog, Resource Center

Content Marketing. This term is pretty common these days, and you may have been hearing quite a bit about it. It may seem like a buzzword to you, or maybe you already know the power of digital content and getting your business found in the search results. Whether you...

Does Your Company Have a Content Marketing Niche?

by BCI Media Services | Apr 5, 2016 | Blog, Content Marketing

Every local business needs a way to draw in new customers without feeling as though they are constantly advertising. Effective content marketing can provide useful information to your target base and draw them to your business. Content marketing is when you focus your...

Revisiting Content Plans for 2016

by BCI Media Services | Jan 28, 2016 | Blog, Content Marketing, Digital Marketing

Content marketing is an important approach for small businesses to apply to their advertising plans in 2016. Content still reigns as king in digital marketing, and having a content plan with set, measurable goals, is important to success. When customers visit your web...

Building Your Website: Strategic Attraction

by BCI Media Services | Sep 22, 2015 | Blog, Content Marketing, Website Development

Building an ideal website means combining topic strategy and content strategy. Drawing customers into your website requires an understanding of your customers’ interests and passions. By creating a website with relevant, interesting information for your...

A Beginner’s Guide to Developing a Digital Content Marketing Strategy

by BCI Media Services | Sep 8, 2015 | Blog, Content Marketing

If you’ve researched online marketing, then you’ve probably come across the term, “content marketing.” What exactly is content marketing, and how does it work? This blog will introduce you to the basics of it and how to use it. What is digital content marketing,...
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