by BCI Media Services | Mar 1, 2018 | Blog
What is a Call to Action? Simple, we all receive a ton of emails each day, but how many of those do we open? Subject lines make a big impact on whether an email is opened. Actually, 47 percent of email recipients decide whether or not to open an email based on subject...
by BCI Media Services | Mar 28, 2017 | Blog, Website Development
Whether you are building a website for your small business, or you’ve been tasked with leading your company’s charge for a new online presence, the first step is understanding the terms used within the industry. While web design and website development are...
by BCI Media Services | Mar 8, 2017 | Blog, Website Development
The acronyms UI and UX get thrown around a lot in website design. But what does it mean and how does it affect a site’s users? What Is UI/UX? The simplest explanation is that UI, which is short for User Interface, is what makes a website design look good, and...
by BCI Media Services | Mar 2, 2017 | Blog, Email Marketing
A company has discovered they have a growing list of customer emails, yet no strategy on how to take full advantage of it. This is a very common story for businesses new to the world of email marketing, but just by having this list in possession, they’re one...
by BCI Media Services | Dec 7, 2016 | Blog, Content Marketing, Digital Marketing, Online Advertising
The year 2017 is right around the corner, which means changes may be coming to the world of online marketing. If Google algorithm updates from 2016 are any indication of what 2017 will look like, then mobile-friendly websites will continue to overpower the use of SEO...