The year 2017 is right around the corner, which means changes may be coming to the world of online marketing. If Google algorithm updates from 2016 are any indication of what 2017 will look like, then mobile-friendly websites will continue to overpower the use of SEO development tools. Here’s a look at a few of Google’s top algorithm components that have thus far changed the online marketing perspective in 2017.
The Power of Links
In 2017, you can expect that links will be the key to gaining traffic to your website. Links can be a powerful force if there’s a natural flow hidden within the content. However, there’s a catch—the “natural” aspect means that you can’t have influenced the process. In other words, social media links or links added through trade won’t be counted. In fact, Google will penalize you for trying to manipulate the algorithm process.
Attractive website content is important to the Google search engine, and it’s often the most overlooked. Content-rich websites that are consistently updated and naturally keyword heavy tend to get the most attention. This is where a strong content marketing team is important. Professional teams of content writers specialize in enhancing your site while keeping Google algorithm updates in mind.
The goal of Google is not to promote your website, but to draw in organic traffic. In 2016, Google made a shift from in their update by announcing that Meta tags and descriptions were no longer a major factor in the search engine game. However, don’t count them out just yet. Having a descriptive, attractive Meta tag-enriched with keywords will help bolster your chances of increasing site traffic. Making sure your Meta-tags are also friendly and inviting to a consumer, can also help earn your site authority and trust from consumers.
What Will 2017 Bring?
The Google algorithm updates of 2017 may not look as different as 2016, and there might not be a drastic change. For now, continuity and consistency on your website are imperative. Working with an online development team can help you achieve that goal and draw traffic to your site.