Email Marketing: Crafting the Perfect Call To Action

What is a Call to Action? Simple, we all receive a ton of emails each day, but how many of those do we open? Subject lines make a big impact on whether an email is opened. Actually, 47 percent of email recipients decide whether or not to open an email based on subject line alone. While it might seem like only a small part of your overall message, successful emails and newsletters have subject lines that stand out from the clutter and make a strong first impression. Want your audience to open your emails? Follow these tips on how to craft an eye-catching call to action and avoid getting exiled to the spam folder.

Who Is Your Audience and What Do You Want Them To Know?

It might seem obvious, but look at who are you talking to and what you want them to do.

Depending on whether you’re updating your audience with the latest details about your organization, advertising a sale or offering a promotion, your goal must factor into your subject line. Knowing your audience demographic will help you decide how to word the action you want them to take. Make it clear that you know your reader and that you have something important to them.

Short and Informative

Depending on the device a user is viewing their email on only part of the subject line may be visible. According to Hubspot you should aim for 50 characters or less to convey your message in the subject line. Why else should you keep it brief? People are busy and lazy. Make sure that your subject line is easily scannable and engaging while also being as brief as possible.

Ask a Question

And get a response! Asking a question in the subject line is a great way to draw readers in. It encourages curiosity and makes your clients want to discover the answer. And keep in mind it doesn’t have to be a complicated question! Keep your subject line short and engaging and your readers will be sure to open your emails.

Put Some Hustle in Your Subject Line

Does your email include time-sensitive information about an offer or event? Be sure to include that in your subject line. Conveying a sense of urgency encourages your reader to act now, so they feel as though they must open your email soon or they’ll miss out.

When it comes to crafting the perfect email subject line keep in mind that you want your reader to learn something about your business even if they don’t open the email. Creating a subject line that speaks to your audience is essential, though it might not have been something you gave much thought to before. By using these tips, you’ll get your readers to open your emails and learn more about your organization.

To learn more, contact BCI Media Services, 1-800-558-7024 or services@bcimedia.com.