BCI Media Services Blog
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Marketing vs Advertising: What’s the Difference?
At a glance, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more goods or services. At BCI Media we feel that being able to differentiate between the two will help create a more...
Spirited, Seasonal SEO: Making the Most of Holiday Marketing
It’s easy to get caught up in the excitement of seasonal marketing. Storefront decorations, themed graphic design, and special events may all feature offers and messages designed to target holiday shoppers. However, it’s important to remember that long-term marketing...
Turn Shoppers Into Buyers With Retargeting
If potential customers are coming to your website, but not purchasing your goods, you may be wondering, “Does my business need retargeting?” The answer is yes, because the fact that consumers aren’t buying doesn't mean that they're not interested in your products....
Retargeting Will Maximize Your Holiday Business
Every year, more and more shoppers turn to the Internet for their holiday shopping, and this year will be no different. You want a marketing strategy that does more than simply drive consumers to your website. You want to make sure they're actually making purchases. A...
Retargeting for Small Business: Turn Traffic into Sales
When we talk about retargeting for small businesses, it's important to understand that the concept applies to customers who are already interested in the product or service for sale, and have not yet made a buying decision. Customers who have visited the site in the...
Retargeting: Taking Aim at Customers That You Know Are Interested
When it comes to digital advertising, the online marketing strategy known as retargeting sets its sights on potential customers that have already shown interest in your product by visiting your website. From there, the advertising strategy actually lets you follow...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results