BCI Media Services Blog
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Branding and Brand Identity: 7 Reasons Why it’s Important
The Importance of Branding and Brand Identity In the competitive world of business, establishing a strong brand identity is of predominant importance. From small startups to well-established corporations, the power of branding can significantly impact your...
Increase Your Productivity
For those of us who work in an office, most will agree that adding an extra screen can greatly increase productivity. Having two screens lets those tiny windows become BIG. It can double the real estate for browser windows, chat tabs or your favorite music player....
4 Tips to Keep your Newsletter Reader-Friendly
People are often checking their email, personal or work while doing a variety of other tasks. How hard is it to keep your readers' attention on your newsletter over their morning coffee? According to Jakob Nielsen’s research at campaignmonitor.com: “…the average time...
How Google and Facebook Get Customers to Your Business
Do you remember the days of flipping through the phone book? Once you located the business you wanted you had to write the address down on a sticky note. Followed by hopping in the car and keeping your fingers crossed that you didn’t get lost? Or what about running...
Build a Better Website
Creating a web presence is just as crucial to your business’ success as traditional brand-building tactics. If you are just starting a website or planning a redesign, it is critical you focus on how your customers will be accessing your site. Layout & Navigation...
Email Marketing: Crafting the Perfect Call To Action
What is a Call to Action? Simple, we all receive a ton of emails each day, but how many of those do we open? Subject lines make a big impact on whether an email is opened. Actually, 47 percent of email recipients decide whether or not to open an email based on subject...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results