Do you remember flipping through the phone book, locating the business you’d like to go to, writing the address down on a sticky note, hopping in the car and keeping your fingers crossed that you didn’t get lost? Or what about running the first few errands only to discover that you have misplaced the sticky note with the address of your new doctor’s office on it? What a drag.
We don’t know about you, but we are happy that those days are behind us.
Among the millions of actions you can take on the internet, one of our absolute favorites is the ability to quickly get directions to your desired location. And once you get past the fact that suddenly your phone knows exactly where you are at all times, you are free to tackle your surroundings bravely and never again be late for a meeting.
Although there are several ways to promote directions to your business through mobile devices, two of the most important places to focus the headlights of your business on are Google Maps and Facebook ads, and we’re here to help explain why.
Just in case you’ve missed the memo: Google continues to reign as the most influential and reputable pieces of the digital marketing world. Their grip on search influence and specialty apps have brought the ease of finding local businesses directly to your fingertips. And among the many ways that Google helps customers find your businesses is conveniently offering a “Get Directions” button. This is the fastest way to get potential customers into the door of your business.
If you have a Google Business Page (which most likely you do, but if you do not this is seriously something you need to hop on board with), Google will categorize and list your business in search results. This will also put your business listing with your correct physical location, packaged neatly on Google Maps. From there the magic truly happens. Google Maps is an extremely interactive platform that allows customers to easily connect with your business. It is completely free, and is most likely already installed on your smartphone.
The best feature about your listing on Google Maps is your customers’ ability to go directly to your website, call you or get directions to your location. Once a customer has found your business on maps, with just a quick click of the button “Get Directions” they will be routed directly to you and on their way to giving you business! It doesn’t get any more convenient than that, for both the customer and the business.
In recent months, Facebook has heavily stepped up in the world of advertising and delivering exactly what their audience wants to see. And one of the most effective ways that Facebook is allowing businesses to create ads is by including the option for some excellent call-to-action buttons. Using these buttons, you can customize your ads to prompt your audience to visit your website, call your business, shop your product line and so much more. And among these options you can now allow your audience to “Get Directions” to your location directly from a Facebook ad.
Using specialized targeting to reach your audience, this means that you have the ability to put the directions to your business in the hands of those who might not be looking for you in maps or on Google. This allows you to reach those who rely on Facebook for everything from their social updates to their news to the best place to find tacos in town. And again, with just the click of a button these customers are headed directly to your business. Using the call-to-action button is definitely more direct and might take a little more time to work on, but the results will pay off greatly as you grab the attention of younger consumers.
So, whether you’re optimizing your Google search results while managing your Google Business Page or creating perfect Facebook ads to get customers in your door, both methods are important in aiding the discovery of your business online.