BCI Media Services Blog
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Methods to Verify Google My Business
Have you ever Googled a business and found a professional listing complete with a website, phone number, address, map and reviews? If so, then you’re familiar with Google My Business listings or GMBs. The team of experts at BCI Media recommends every business have a...
Holiday Marketing Tips for Small and Medium Businesses
When everyone else is winding down through the lazy last days of fall, it's time to strategize holiday advertising for small and medium businesses. Campaigns must be planned well in advance, and based on a solid grasp of goals, in order to be successful. By...
Q&A: Pay-Per-Click Advertising for Non-Marketers
Often, owners and managers of local businesses find that they don’t know much about online marketing, paid search, or other digital marketing techniques because they’re focusing on their day-to-day business operations. This Q&A walks even the most inexperienced...
Digital Advertising 101: What is Paid Search or PPC Marketing?
PPC or Pay Per Click marketing offers an affordable way to spread the word about your brand or business. It also allows you to track where your buyers are actually coming from. PPC marketing displays banner ads featuring your product or service, displayed alongside a...
Techniques for a Highly-Effective Holiday Email Marketing Strategy
It may only be October, but that doesn’t mean it’s too early to start planning your holiday email marketing strategy. We understand that most stores’ holiday sales make up a large portion of their yearly sales. With that in mind, our marketing experts offer these tips...
Introduction to Email Marketing: Tips and Best Practices to Drive Traffic and Sales
Email marketing can be an extremely effective marketing tool for businesses who know how to properly use it. Read on to learn commonly accepted email marketing content best practices that will help increase your click through rate (CTR). First, it’s important to...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results