BCI Media Services Blog
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Digital Marketing Best Practices
Over the last two years, the pandemic has brought about a dramatic shift in the way people consume their media. These changes have left businesses scrambling to alter their digital strategy on the fly to accommodate this unforeseen evolution. That’s why, to help you...
5 Powerful Ways to Create an Effective Ad Campaign in Facebook
As of the second quarter of 2016, Facebook had hit a total of 1.71 billion monthly active users. This figure clearly indicates that Facebook is a repository of potential leads for businesses if they know how to leverage it adequately using an effective social...
6 Steps to Building an Effective Digital Strategy
Define Your Business' Objectives You should be able to define the "why" in your business. A good place to start is by identifying your top goals. But remember to focus on goals that are measurable, and attainable. It may also be helpful to think of the SMART...
4 Steps to Effective Marketing Infographics
Developing an infographic is a compelling way to explain complex processes or illustrate concepts. But not every infographic is a home run. Designers and content developers should consider these tips and tricks to create infographics in marketing campaigns. Know the...
You’re Doing It Wrong: Common Social Media Blunders
Used correctly, social media can be an effective way to reach consumers or broaden a company’s base. However, the oft-confusing world of Facebook and Twitter can overwhelm some business owners, which leads to mistakes. Avoid these blunders to stay relevant and keep...
How Proper Planning Can Improve Your Business
There have been a lot of stories in the news lately about companies that have suffered due to poor planning. We've heard too many times about a brand new cell phone prone to battery fires, a popular company that makes a messy social media blunder, or a big chain...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results