by BCI Media Services | Oct 21, 2015 | Blog, Online Advertising
Often, owners and managers of local businesses find that they don’t know much about online marketing, paid search, or other digital marketing techniques because they’re focusing on their day-to-day business operations. This Q&A walks even the most inexperienced...
by BCI Media Services | Oct 20, 2015 | Blog, Online Advertising
PPC or Pay Per Click marketing offers an affordable way to spread the word about your brand or business. It also allows you to track where your buyers are actually coming from. PPC marketing displays banner ads featuring your product or service, displayed alongside a...
by BCI Media Services | Oct 6, 2015 | Blog, Email Marketing, Holiday Marketing
It may only be October, but that doesn’t mean it’s too early to start planning your holiday email marketing strategy. We understand that most stores’ holiday sales make up a large portion of their yearly sales. With that in mind, our marketing experts offer these tips...
by BCI Media Services | Sep 28, 2015 | Blog, Email Marketing
Email marketing can be an extremely effective marketing tool for businesses who know how to properly use it. Read on to learn commonly accepted email marketing content best practices that will help increase your click through rate (CTR). First, it’s important to...
by BCI Media Services | Sep 22, 2015 | Blog, Content Marketing, Website Development
Building an ideal website means combining topic strategy and content strategy. Drawing customers into your website requires an understanding of your customers’ interests and passions. By creating a website with relevant, interesting information for your...
