by BCI Media Services | Dec 2, 2015 | Blog
Shoppers are usually inundated by holiday email marketing campaigns with numerous retailers trumpeting details about their extensive selections and discounted prices. To be effective, it’s crucial that your messages stand out from the rest. Consumers could skip...
by BCI Media Services | Nov 30, 2015 | Blog, Online Advertising
As an online marketing expert, I get a lot of questions about pay-per-click (PPC) advertising. Most come from local business owners who aren’t quite sure how to use PPC marketing. When I have time, I always take a moment to review a few mistakes they might be...
by BCI Media Services | Nov 27, 2015 | Blog, Online Advertising
In the good old days, it was customary to pay for advertising. Print ads would appear in your local newspaper and YellowPages or on park benches and billboards around the city. In the digital age, it’s possible to design a website and put your products online for next...
by BCI Media Services | Nov 25, 2015 | Blog, Digital Marketing
To succeed, every business needs vision. This vision will form the foundation of an effective business marketing plan. Instead of guessing and missing the mark, put strategies to work that will propel your company into the current arena of Internet marketing and...
by BCI Media Services | Nov 16, 2015 | Blog, Digital Marketing, Holiday Marketing
It’s easy to get caught up in the excitement of seasonal marketing. Storefront decorations, themed graphic design, and special events may all feature offers and messages designed to target holiday shoppers. However, it’s important to remember that long-term marketing...
