by BCI Media Services | Sep 20, 2017 | Blog, Digital Marketing, Online Advertising
Today, users are quickly switching between desktop, mobile and even voice searches to find what they need immediately. As such, savvy business owners shouldn’t rely on the standard click-through rates and focus more on ads that drive the right action and...
by BCI Media Services | Aug 30, 2017 | Blog, Reputation Management
Regardless of how much effort goes into a social media marketing strategy, it’s not uncommon to receive negative responses. But mishandling such comments can be disastrous, so it’s important to have a plan to handle such reactions. Responses Are Public...
by BCI Media Services | Aug 22, 2017 | Blog, Online Advertising
In today’s data-saturated world, advertising can be hyper-targeted to audiences in ways never before possible. Advances in automated, or programmatic, advertising are globally pushing this new wave in market outreach to the forefront of the industry. Buying...
by BCI Media Services | Aug 14, 2017 | Blog, Email Marketing
Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn’t have to be a difficult process. Here’s how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content...
by BCI Media Services | Jun 21, 2017 | Blog, Online Advertising
With most Americans owning a cell phone and routinely using it to send and receive text messages, SMS (small message service) has become a dynamic force in online advertising and marketing. Research shows that cell phone users are more receptive to SMS marketing...
