Earlier this year, a worldwide pandemic brought “normal’ life in Durango and the world at large to a standstill. This event forcibly accelerated a shift to the digital world. Stay at home orders and social distancing practices changed the face of business as well as marketing. Actions that have always been done in-person are now primarily online, an abrupt shift that has left traditional enterprise businesses with a real conundrum. Companies that predominantly serve their customers in the offline world must adapt, and do so quickly. BCI Media Services knows in order to survive this crisis and thrive in this climate, our clients require a strong digital presence as a key component of their marketing and survival strategies.
In a time of social unrest and a global pandemic, social media platforms are a primary source of information, surpassing both print and other digital media platforms.
A strong social media presence can help you engage in valuable conversations with your audience and connect with your customer beyond the sale. Today’s consumers, especially millennials and Gen Z, desire to engage with brands that do more than just push products and sell. Content marketing is the perfect platform to share more about your company’s values.
During months of lockdown, both tech-savvy customers and those that struggle to adapt to new technology made a shift to digital. From grocery shopping via app, to holding classes, events and meetings online, digital actions now dominate routines. Seemingly overnight, foot traffic at brick and mortar stores halted. However, customer demand for products and services did not. Instead, customers turned to digital avenues. To keep your business modern and your customer connected, it’s more important that you meet your customers where they are – online. Whether through social platforms or Pay Per Click campaigns, online advertising is paramount to success for your business.
Whether updating clients on how your company is keeping customers and employees safe or alerting patrons to changing hours or policies, connection is key. Email marketing is the perfect way to have a one-on-one conversation with your audience. Current statistics show that email open rates have risen 25% during the pandemic. That means that if you’re not actively emailing your client list, you could be leaving money on the table.
With every aspect of daily life-switching to an online arena, it can be easy for your business to get lost in the noise. Modern customers want what they want on-demand, and they have more ways to make it happen than ever before. Statistics show only 0.78% of Google visitors click on results from the second page, and that number only decreases as you go deeper into the pages of search results. There are an estimated 3.5 billion searches on Google each day; be sure your business is found with strong SEO.
In the past, not every business had a website or even needed one. An online presence was once a bonus or luxury, but now it’s a dire necessity. Retailers that depended on foot traffic are now in need of online retail avenues. Restaurants that used to serve dine-in customers only now find themselves accepting online orders. Even plumbers and mechanics that rely heavily on word of mouth are finding a digital front is necessary to convey information about safety and services. For businesses that remain closed, it’s important to remember that the internet will remain open. Customers may not be able to walk into your store to make a purchase, but that doesn’t mean that they’ve stopped shopping; they’ve simply found a new way to do so. Be present for your customers, so they refrain from looking to another brand to meet their needs.
Blogging and Content Creation
The convenience of modern technology has many people on their phones/tablets/laptops all the time. The masses have turned to digital devices for everything from socializing to the news. So, what does this have to do with your brand’s content creation? In simple terms, you’ve got a captive audience of technology-addicted customers at your fingertips. Even if buying habits haven’t yet returned to normal, there is still a huge opportunity to reach out and influence customers with content right now. Not to mention, when it comes to optimized SEO, content is key. Companies that continue to produce quality, evergreen content, will come out ahead as the leaders, educators, and popular brands.
Video continues to rise as a key marketing tool. In fact, statistics from 2019 show that 68% of consumers preferred to learn about products from videos. Even now, video is an emerging solution to every problem. Businesses, both large and small, are scrambling to implement video not only to keep their marketing and sales moving but also to stay productive. Companies that successfully learn to utilize video in their marketing, training and advertising will reap the rewards in the long run.
The Future Is Online
The changes we experienced over the last few months prove that every business needs a strong online presence. Like it or not, the world (even without a pandemic) has become more connected and reliant on the digital world. A digital presence is essential to staying relevant and connected to customers. Let our team at BCI Media Services help you future-proof your business by establishing your brand online. Whether you need help with content creation, web design, video production or digital advertising, we dominate the digital aspects of your business so you can focus on doing what you do best. Contact us today to learn more about a custom digital package that suits your needs.