BCI Media Services Blog

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Marketing vs Advertising: What’s the Difference​?

Marketing vs Advertising: What’s the Difference​?

At a glance, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more goods or services. At BCI Media we feel that being able to differentiate between the two will help create a more...

Methods to Verify Google My Business

Methods to Verify Google My Business

Have you ever Googled a business and found a professional listing complete with a website, phone number, address, map and reviews? If so, then you’re familiar with Google My Business listings or GMBs. The team of experts at BCI Media recommends every business have a...

Answers to 10 SEO Questions You Were Too Afraid to Ask​

Answers to 10 SEO Questions You Were Too Afraid to Ask​

Most people have heard the term ‘SEO.’ You know it has something to do with your website reaching a larger audience, but exactly what is it? When shopping for an SEO agency, chances are you will come across a lot of technical terms, which makes it easy to feel...

5 Digital Marketing Resolutions for 2021

5 Digital Marketing Resolutions for 2021

New Year’s resolutions may feel a bit cliche for a business. But setting goals is essential for improvement, especially after this last year. After all, there is not much more we care to say about 2020.  BCI Media understands that many of the marketing...

Why an SSL Certificate is Essential

Why an SSL Certificate is Essential

You’ve registered the perfect website domain. Your website is stunning, created with mobile-first indexing in mind. You’re almost ready to go live, but is your website secure? Currently, Google displays a “Not Secure” warning in the address bar of your site if it...

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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”

– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results