When running your small business, you might wonder if blogging is worth the time and effort. At BCI Media we believe the short answer is a resounding YES! Blogging is one of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience.
As a business, being on top of trends and adjusting to the ever-changing marketing landscape is crucial. For example, blogging has been a consistent piece of marketing for over a decade, but what has changed is the strategy. In a world of conscientious marketing, blogging is an essential element for any business. But the question we often receive is, “why does my business need a blog?” Here are some statistics regarding blogging:
- 60% of consumers say they consume blog content during their buying journey.
- Companies that blog enjoy 97% more inbound links than blogless competitors.
- Websites with blogs have 434% more indexed pages than websites without blogs.
- An overwhelming 77% of internet users regularly read blog posts.
- 71% of B2B buyers consume blog content during their buyer journey.
To further highlight the benefits, keep reading!
#1 – Increase Traffic to Your Site
Creating and posting relevant, educational and entertaining content is a useful tool to increase a website’s traffic. Whether peddling the latest styles or creating a news-driven website that relies on traffic for advertising revenue, increased traffic equals increased leads. The more visitors you have the capacity for customer inquiries, bookings, reservations, bookings, contact form submissions and growth escalates. Steady website traffic is good for every business – particularly when visitors discover your content while searching for a solution to their problems. Create consistent content that speaks to your target audience’s pain points. For the best results in blogging, be frequent and dependable in posting. Companies that blog frequently see significant benefits, compared to companies that blog infrequently or not at all.
#2 – Improve Your SEO
Blog posts become a powerful tool for gaining brand visibility with the help of SEO practices like keywords and meta descriptions. Each time you create and post a new blog, you add a new page to your website. That means that every post is a new opportunity for search engines like Google and Yahoo to re-crawl and re-index your website. All of the major search engines love fresh, relevant content. Blogging is one of the most straightforward and inexpensive methods for a business to accomplish this.
#3 – Leader Of The Pack
When it comes to business, nothing can beat a good solid reputation. Blogging can be an essential investment into your reputation because it allows you to share your perspective with your audience. No matter the size of your business, well-written blogs help you to build trust and clout within your industry. By providing valuable content and expert information, your potential customers see the knowledge you have in your field. When you consistently create quality content, over time, you become the “go-to” resource for your audience. When created with a purpose, your helpful, informative content, can ultimately lead to higher customer conversion rates.
#4 – In It For The Long Run
This is one of the most overlooked benefits of a well-written blog. A valuable piece of ‘evergreen’ content can continue to attract new leads and customers for months, weeks or years to come. One report from HubSpot shows that more than three-quarters of blog views are from older posts. Furthermore, the business was able to almost triple the number of leads generated on a monthly basis by optimizing older blog posts. While it’s essential to create fresh, new content, older posts can remain relevant to your audience for a long time. Older blog posts that have gained authority or ranking over time can also be easily updated to serve current campaigns and goals. This is why it’s a great practice to periodically refresh older posts with recent data and current links. Sometimes, all it takes are a few small adjustments for the content to retain its usefulness and continue to bring in leads.
#5 – Sharing Is Caring
One of the most powerful benefits of blogging is the opportunity it creates for others to share your content. Whether people link to your blog post, tweet it, share it on Facebook or email it to others, it presents the potential for viral traffic and exponential growth. This is the epitome of free marketing, and it further validates you as a credible business. This is an opportunity no small business should pass up.
From a practical standpoint, blogging for any business just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic and much more. In today’s marketing world, the power of the blog is endless no matter where your customers fall in the purchasing process. No time to blog? No problem. If you’re interested in implementing a cohesive blog strategy or improving your current blogging efforts, we invite you to contact BCI Media today. Our expert copywriting and content creation team can work with you to create thoughtful, informative posts for your brand.