BCI Media Services Blog
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The Importance of Analytics in Digital Marketing: Measuring Success and Making Informed Decisions
In the ever-changing landscape of digital marketing, where trends evolve swiftly and consumer behavior undergoes constant transformation, analytics stands as the touchstone for businesses. In the pursuit of success and the ability to make well-informed decisions,...
5 Ways to Grow your Local Business With Digital Marketing
Digital marketing for local businesses is quite different from marketing for a national or global company. Sure, at BCI Media we use most of the same channels, but we use them in a slightly different way. That’s because local businesses tend to target local customers....
5 Ways Businesses Benefit from Blogging
When running your small business, you might wonder if blogging is worth the time and effort. At BCI Media we believe the short answer is a resounding YES! Blogging is one of the most effective ways to build brand awareness, while providing relevant and useful content...
Common Google Ads Mistakes That Cost You Revenue
Each day, over three billion searches occur on Google, and the amount continues to increase year-over-year. The number of people using Google to find answers and products grows every day. This makes Google Ads one of the most effective marketing tools in the modern...
Marketing vs Advertising: What’s the Difference?
At a glance, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more goods or services. At BCI Media we feel that being able to differentiate between the two will help create a more...
Methods to Verify Google My Business
Have you ever Googled a business and found a professional listing complete with a website, phone number, address, map and reviews? If so, then you’re familiar with Google My Business listings or GMBs. The team of experts at BCI Media recommends every business have a...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results