BCI Media Services Blog
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10 Tips for Happy Employees
The modern-day workforce has evolved from a mindset of “living to work” to “working to live” and with that transition has come a need to reassess what it means to have happy employees. Since the onset of the pandemic, the employment landscape has switched to becoming...
3 Steps to Publishing a Facebook Business Page
As more people rely on the internet and social media to search for businesses, it's no wonder why creating a Facebook business page is considered an important step in a company's marketing plan. Companies large and small are taking advantage of Facebook's nearly 1.65...
Multiple Device Searches: Capturing Your Audience Goes Beyond Clicks
Today, users are quickly switching between desktop, mobile and even voice searches to find what they need immediately. As such, savvy business owners shouldn't rely on the standard click-through rates and focus more on ads that drive the right action and impression,...
Hug Your Haters: Responding to Negative Online Comments
Regardless of how much effort goes into a social media marketing strategy, it's not uncommon to receive negative responses. But mishandling such comments can be disastrous, so it's important to have a plan to handle such reactions. Responses Are Public When negative...
Why Buying Programmatically Makes Modern Ad Sense
In today's data-saturated world, advertising can be hyper-targeted to audiences in ways never before possible. Advances in automated, or programmatic, advertising are globally pushing this new wave in market outreach to the forefront of the industry. Buying...
Email Marketing 101: How to Develop an Email Marketing Strategy
Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn't have to be a difficult process. Here's how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content marketing, it's...
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“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”
– Michelle Stinson Ross, Director of Marketing Operations at Apogee Results