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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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Top Three Ways to Make Your Blog Shine

by BCI Media Services | Aug 10, 2015 | Blog, Content Marketing

Blogs are one of the Internet’s favored platforms for sharing information. From their humble origins as personal “web logs,” or online journals, they have come into their own as a way for just about anyone to reach a committed audience consistently....

Marketing 101: Your Business Needs A Blog

by BCI Media Services | Aug 4, 2015 | Blog, Content Marketing

These days, having a website is almost a prerequisite to owning a business. The same can be said about having a blog. However, there are pitfalls, and they can be bad. A well-maintained and regularly updated blog can make you an authority, whereas sites with poorly...

Digital Marketing Versus Traditional Media: The Battle That Isn’t

by BCI Media Services | Jul 9, 2015 | Blog, Digital Marketing

Digital marketing and traditional media have long been portrayed as being at odds with one another. But should we really say out with the old and in with the new? While digital marketing methods have definitive advantages over traditional methods, a healthy...

J-E-L-L-O spells Content Marketing

by BCI Media Services | Jun 2, 2013 | Blog, Content Marketing

In 1904, the Genesee Pure Food Company created a new gelatin substance called JELL-O.  Despite high expectations for the new brand, the gelatin didn’t sell well with the target audience:  in home cooks.  The company regrouped and decided to send a sales team...
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