by BCI Media Services | Aug 10, 2015 | Blog, Content Marketing
Blogs are one of the Internet’s favored platforms for sharing information. From their humble origins as personal “web logs,” or online journals, they have come into their own as a way for just about anyone to reach a committed audience consistently....
by BCI Media Services | Aug 4, 2015 | Blog, Content Marketing
These days, having a website is almost a prerequisite to owning a business. The same can be said about having a blog. However, there are pitfalls, and they can be bad. A well-maintained and regularly updated blog can make you an authority, whereas sites with poorly...
by BCI Media Services | Jul 9, 2015 | Blog, Digital Marketing
Digital marketing and traditional media have long been portrayed as being at odds with one another. But should we really say out with the old and in with the new? While digital marketing methods have definitive advantages over traditional methods, a healthy...
by BCI Media Services | Jun 2, 2013 | Blog, Content Marketing
In 1904, the Genesee Pure Food Company created a new gelatin substance called JELL-O. Despite high expectations for the new brand, the gelatin didn’t sell well with the target audience: in home cooks. The company regrouped and decided to send a sales team...
