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Targeted Display Advertising Case Study - MoCan Containers

MoCan Containers increased organic traffic by 614% in 2020. BCI created a series of ads illustrating the pricing and offerings of MoCan Containers. The digital display campaign utilized Google analytics to target specific key words and the Billings, Montana region. With a total of 8,765 impressions, the client was impressed with an overall CTR of 13.63%.

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Branding & Logo Design Case Study - Primo Ticketing

We designed a typographic logomark for a startup ticket sales system that we were involved in getting off the ground. Starting with a basic concept, we followed through on several rounds of review with the client to pull multiple visual representations of ticketing through to the final mark.

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Social Media Marketing Case Study - Superior Alarms

Superior Alarm ran a social media campaign from August to October of 2020. The campaign reached a total of 868,296 people in the Southwest Colorado region. The organic impressions increased each month of the campaign, with the highest engagement of 59,204 in October.

Overall, Superior Alarms was very impressed with the campaign. They received 4,156 total clicks to their website (6.35%). The average CTR (click-through-rate) is 0.90%. This performance exceeded the client’s expectations.

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Durango Motor Company - "Southwest Rancher"

This video was produced specifically for television advertising. In 30 seconds we wanted to speak to a very specific audience by telling the story of working hard and playing hard in a new Ford truck.

Adrenaline Driven Adventures

This video was produced to distribute to social media and to live on the client's website. We wanted to take viewers "along for the ride", and show what a fun experience a guided tour can be!

Robbins Recruitment

The audience for this video is potential employees for a local HVAC company. We worked hard to convey the company culture and tell a powerful story about what a great place it is to work.

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Web Design & Development Case Study - Oscar's Cafe

BCI created a custom website for Oscar’s Cafe which attracted 85.1% of new users. The interest in a local Durango diner called for a new, user-friendly and SEO-compatible website. The website has performed with an average of 2,225 users per month, since the launch in August 2020. The website’s clear, fresh look allows customer’s to view the menu and order online with ease.

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5 Tips for Snapping Shareworthy Smartphone Photos to Boost Social Media Presence

by BCI Media Services | Jan 18, 2017 | Blog, Digital Marketing, Social Media

The art of social media marketing is to convey a company’s message to a target audience. Compelling images that express a company’s product, services, staff, or industry tell a story that words often cannot. These five tips can help turn a smartphone into...

Get Your Keyword Strategy Figured Out Before Writing Website Content

by BCI Media Services | Jan 10, 2017 | Blog

One of the most important ways to bring visitors to your website is to create a smart keyword strategy. It’s the first step to optimizing website content for SEO (Search Engine Optimization). A strategy should be pinned down well before any content is written....

Steps for Updating the Meta Tag on a WordPress Website

by BCI Media Services | Jan 5, 2017 | Blog, Resource Center

Meta tags are basic descriptions of websites that must be short and concise; give information about a website; including keywords, the author, or business name; and have a call to action. With the default installation of WordPress, a website will not have a Meta tag....

The Google Wave: Potential Google Algorithm Updates in 2017

by BCI Media Services | Dec 7, 2016 | Blog, Content Marketing, Digital Marketing, Online Advertising

The year 2017 is right around the corner, which means changes may be coming to the world of online marketing. If Google algorithm updates from 2016 are any indication of what 2017 will look like, then mobile-friendly websites will continue to overpower the use of SEO...

5 Powerful Ways to Create an Effective Ad Campaign in Facebook

by BCI Media Services | Nov 14, 2016 | Blog, Social Media

As of the second quarter of 2016, Facebook had hit a total of 1.71 billion monthly active users. This figure clearly indicates that Facebook is a repository of potential leads for businesses if they know how to leverage it adequately using an effective social...
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