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5 Tips for Snapping Shareworthy Smartphone Photos to Boost Social Media Presence

by BCI Media Services | Jan 18, 2017 | Blog, Digital Marketing, Social Media

The art of social media marketing is to convey a company’s message to a target audience. Compelling images that express a company’s product, services, staff, or industry tell a story that words often cannot. These five tips can help turn a smartphone into...

Get Your Keyword Strategy Figured Out Before Writing Website Content

by BCI Media Services | Jan 10, 2017 | Blog

One of the most important ways to bring visitors to your website is to create a smart keyword strategy. It’s the first step to optimizing website content for SEO (Search Engine Optimization). A strategy should be pinned down well before any content is written....

Steps for Updating the Meta Tag on a WordPress Website

by BCI Media Services | Jan 5, 2017 | Blog, Resource Center

Meta tags are basic descriptions of websites that must be short and concise; give information about a website; including keywords, the author, or business name; and have a call to action. With the default installation of WordPress, a website will not have a Meta tag....

The Google Wave: Potential Google Algorithm Updates in 2017

by BCI Media Services | Dec 7, 2016 | Blog, Content Marketing, Digital Marketing, Online Advertising

The year 2017 is right around the corner, which means changes may be coming to the world of online marketing. If Google algorithm updates from 2016 are any indication of what 2017 will look like, then mobile-friendly websites will continue to overpower the use of SEO...

5 Powerful Ways to Create an Effective Ad Campaign in Facebook

by BCI Media Services | Nov 14, 2016 | Blog, Social Media

As of the second quarter of 2016, Facebook had hit a total of 1.71 billion monthly active users. This figure clearly indicates that Facebook is a repository of potential leads for businesses if they know how to leverage it adequately using an effective social...
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