Even when a brand hits the market with huge buzz about their concept, product or technology, eventually the shine is going to wear off. To keep this from happening, it’s important to shake things up now and then with a new marketing campaign. In the Four Corners area, businesses can benefit from using TapOn4C, an exciting new mobile marketing service. Here are a few reasons to turn to TapOn4C.
1. Be at the Forefront of Technology
From having a strong website to using online advertising, it’s important to have a well-rounded approach to marketing. TapOn4C, a branch of TapOnIt, uses text messaging as their primary form of marketing. Although text messaging has been around since the 1990s, text or SMS (small message service) marketing is still under-utilized by companies. Many business owners aren’t sure how to properly implement this type of campaign. By entrusting the campaign to a team like TapOn4C, owners can relax knowing that the marketing strategy will be expertly executed, giving their customers a reason to be excited about the brand.
2. Reach a New Audience
According to the Pew Research Center, 97 percent of smartphone users text at least once a day. That adds up to six billion text messages sent every day, based on information from Forrester Research. Furthermore, Mobile Marketing Watch reports that text messages have a 98 percent open rate, compared to a 20 percent open rate for emails. With numbers like that, companies who aren’t using SMS marketing are missing out on a huge untapped demographic.
Due to the nature of text messaging, an SMS campaign is cost-efficient. There are no flashy graphics to produce, no big-name celebrity to act as spokesperson, no music rights to pay for. By hiring TapOn4C, companies in the Four Corners area can sit back and focus on other areas of the business. They can afford to shift their concern to managing all the new customers that will be rolling in, developing a new product to keep on top of the latest trends, or collaborating on a new viral social media marketing strategy.
For an innovative local marketing campaign you can trust, choose TapOn4C. To learn more about ad campaigns from the digital marketing experts at BCI Media, check out this blog about text advertising.