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Hug Your Haters: Responding to Negative Online Comments

by BCI Media Services | Aug 30, 2017 | Blog, Reputation Management

Regardless of how much effort goes into a social media marketing strategy, it’s not uncommon to receive negative responses. But mishandling such comments can be disastrous, so it’s important to have a plan to handle such reactions. Responses Are Public...

Why Buying Programmatically Makes Modern Ad Sense

by BCI Media Services | Aug 22, 2017 | Blog, Online Advertising

In today’s data-saturated world, advertising can be hyper-targeted to audiences in ways never before possible. Advances in automated, or programmatic, advertising are globally pushing this new wave in market outreach to the forefront of the industry. Buying...

Email Marketing 101: How to Develop an Email Marketing Strategy

by BCI Media Services | Aug 14, 2017 | Blog, Email Marketing

Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn’t have to be a difficult process. Here’s how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content...

How to Use Video to Reach Social Media Targets

by BCI Media Services | Aug 4, 2017 | Blog, Digital Marketing

Successful social media marketing is all about exploring the target consumers for a business, and grabbing (and keeping) their attention. Relevant and engaging serves to attract an audience and keep them actively involved. Advertising using video content is one option...

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