8 Creative Ways to Use Video Marketing

Jul 25, 2023

In today’s marketing world, video marketing has become a powerful tool for businesses to engage with their audiences, increase brand visibility, and drive conversion rates. Recent statistics show that 87% of marketing professionals use video as a critical marketing tool. Perfect for capturing audience attention and conveying brand messaging, video marketing is the ‘big thing’ in social media marketing. In this blog post, BCI Media explores creative ways in which your business can leverage video marketing to stand out from the crowd and achieve higher marketing success.


1. Introduce Your Brand Story with an Animated Video

Animation adds a touch of creativity and individuality to your brand story. Consider creating an animated video that narrates your company’s journey, highlighting its core values, mission statement, and overall vision. Animated videos are not only visually captivating, but they allow you to tell your story in a way that resonates with your audience emotionally. Use this tool as an opportunity to showcase your brand’s personality and leave a lasting impression on users.


2. Host Live Q&A Sessions or Webinars

Live video sessions offer an excellent opportunity to interact with your audience in real time. Hosting live Q&A sessions or webinars can help address common questions, provide valuable insights, and showcase your brand’s expertise. This interactive approach builds trust and credibility as viewers see the human faces behind your brand. Encourage viewers to submit questions beforehand and engage with them during the live session to foster a strong sense of community.


3. Create Product Demos and How-To Videos

Demonstrate the value of your products and services through product demos and how-to videos. These videos show customers how your product or brand can solve their problems and meet their needs. Keep demo videos clear, concise, and visually appealing. Always end with a strong call-to-action, or CTA, encouraging viewers to purchase or sign up for a newsletter or free trial.


4. Share Behind the Scenes Content

Offering users the chance to peek behind the curtain of your business fosters trust and community. Showcasing your company’s culture, workspace, and employees are a few content ideas. Behind-the-scenes videos humanize your brand and create a sense of authenticity and transparency. Showcasing your team’s passion for their work and the dedication that goes into creating your products or services can establish a stronger emotional connection with your audience.


5. User-Generated Content: Customer Testimonials and Reviews

Leverage the power of user-generated content by featuring real customer testimonials and reviews in your video marketing strategy. Satisfied customers sharing their experiences with your company can persuade potential customers. You can also encourage customers to submit video testimonials or share their experience with your brand. Authentic stories such as these build trust and credibility for your brand.


6. Incorporate Interactive Elements

Engage your audience with interactive video elements. Consider adding links, quizzes, polls, and other interactive features within your videos to encourage viewers to take action. Instagram, one of the most popular user platforms, has built-in interactive elements for your brand to utilize easily. Interactive videos create a more personalized and engaging experience, which helps to increase viewer retention.


Video Marketing

7. Create a Video Series

Developing a unique video series centering around a specific topic can keep your audience returning for more. Each video in the series should be built off the previous one, creating a cohesive narrative. This approach maintains viewer interest and establishes your brand as a reliable source of valuable content.


8. Partner with Influencers and Collaborate

Collaborating with influencers or other brands can help expand your reach and introduce your brand to new audiences. Partnering with influencers allows you to tap into an already existing customer base and benefit from their credibility and authority. Joint video campaigns, product reviews, or sponsored content can help increase your brand’s visibility and boost engagement. Pro tip: Always make it clear to users when your brand sponsors a piece of content, as this builds trust among your customer base!


Video is King

Incorporating creative video marketing strategies into your digital marketing regimen can be the key to elevating your brand’s visibility and connecting with your target audience on a deeper, more genuine level. From animated brand stories to interactive videos and testimonials, there are various ways to leverage the power of video marketing to stand out in today’s highly competitive online landscape. By thinking outside the box and embracing different approaches, businesses like yours can create a lasting impact, meaningful connections, and growth. Get ready to embrace the power of video and take your digital marketing to new heights!