Why Mobile-First Design Strategy Rocks

Responsive Web Design: Mobile-first Strategy

 

You know it’s important to have a solid web strategy for your business. Fundamental to any good web strategy is reaching customers and stakeholders anywhere they access the web. An increasingly significant amount – likely soon to be a majority – of that potential web traffic comes from mobile devices with small screens. Let’s talk stats:

  • In North America, 42% of all web traffic comes from mobile devices. Globally, mobile’s share of traffic is over 50%. These numbers will continue to grow. (Statista)
  • 73% of mobile phone users in the United States access the internet from their mobile phones. (Statista)
  • 78% of mobile searches for local business information result in a purchase – higher than from any other kind of device. (comScore, 15Miles, and Neustar)
  • Check out an exhaustive list from Bizness Apps

It’s clear that mobile isn’t a passing trend, nor is it the future. Mobile is the present and its influence is powerful. Your web strategy must focus on reaching mobile users to be competitive in today’s business landscape. If it doesn’t, let’s get you up to speed.

Moreover, your web strategy can’t just target mobile users – it must wow them with a great mobile experience. According to statCom 57% of users say they won’t recommend a business with a poorly-designed mobile site.

As all of the aforementioned mobile trends continue to grow, we stand at the tipping point of the scale that weighs mobile web access against traditional desktop access. If most of your online exposure comes from one device category, wouldn’t you want to shift your resources to focus on providing the best experience for that device? Mobile-first design strategy does exactly that.

Another great reason to implement a mobile-first web strategy is that it makes designer’s and developer’s jobs easier. Most designers, myself certainly included, would agree that designing a complex desktop interface and then trying to condense it into a tiny format like mobile is a painstaking task. It is easier to create something simple to be expanded upon it than it is to create something complex and need to condense it. Perhaps of greater importance, mobile-first strategy allows designers and developers to take full advantage of mobile operating systems’ functionalities and unique features, a challenging feat when adapting an existing desktop interface to mobile.

Global, national, and even local statistics point to the conclusion that from here on out, most of your customers will try to find you on the web from a mobile device. Focus your efforts on presenting mobile users your best experience – call us today and let our expert team help you reach customers where they’re going.