How to Make Engaging Social Posts for Your Business

Jan 11, 2018

Do you use social media for your business, but don’t know what to post? Wondering how to make engaging social posts? Reaching your followers on social media is an effective way to educate potential customers about your business and products. Whether you’re familiar with making social posts to your business pages or you’re new to it all, don’t miss out on engaging your potential customers on social media. Here are some tips to get you noticed with engaging posts.

Keep it Visual

Always remember that people are on social media to be entertained. How can you be entertaining while still engaging your followers with information about your business? Use images and videos with your posts! Resist making posts with only text, as people are much less likely to look at it. Posts made with images reach many more users on social media and also get more engagement.

Let Your Followers Know About New Products or Specials

Have something to share about a special you have or a product you carry? Be sure to share about it on your social media platforms. Reminding your followers of the services and products you offer is a good way to keep your business top-of-mind. Don’t forget to use a photo to highlight the product, service or special.

Share the Personality of Your Business

Remember that your audience on social media is following your business to not just learn about your organization, but about the people who make your business run! It’s important to share what it’s like day-to-day in your business, as it can go a long way toward humanizing your business. You might not have even considered all of the share-worthy moments you could have been using on your social media!

Do you have an employee of the month? Take a photo of them and share a bit about how that person benefits your business on your social media profile.

Do you have a really satisfied customer? Ask the customer if you can snap a picture of them happy with your product or service and share it online. This is an excellent opportunity for your followers to see your great customer service.

Are you having a company picnic or party? Take lots of photos and share how the event went with your followers online. Photos featuring your employees make your business more familiar and approachable to potential customers.

Any animals or extra-cute kids visit your store? Ask if you can take a picture and share it online. Even if it doesn’t seem applicable to your business or what you do, remember that everyone on the internet loves animals and babies. Give the people what they want!

By using these tips, you’ll get the most out of your social posts and see an increase in engaged followers. Happy posting!

Dominate Digital with BCI Media Services, [email protected] or 1-800-558-7024.


By Chelsea Kemp, BCI Media Services Content Marketer