If you’re like most small business owners, you don’t have a lot of free time. Much less time to spend on the internet managing your online presence. Luckily, our team of experts here at BCI Media Services is eager to jump at the opportunity to help you out. We spend every day mastering these skills. One of the most beneficial things you can do to get your business on the map (literally), is to let us handle your Google Business Page!
What is a Google Business Page?
Google is the first place most consumers go to search for specific goods or services. They’re also an extremely reputable source for finding local businesses. The search engine guru has created an entire empire based on what they call Google Business Pages. When you search for a specific business by name, that companies Google Business Page will show on the right-hand side of the results. Your Google Business Page will include core information about your business. Details like physical address, phone number, website, hours of operation and more. It is a glorified directory listing including photographs and your business logo.
Maximize the Benefits of an Optimized Google Business Page
Making sure your business has a Google Business Page is important. But, it’s even more critical that the information on it is accurate and up-to-date. This listing itself gets viewed more often than any other listing you might have online. So, it’s a good idea to pay close attention to the information being provided. This can include updating hours of operation to reflect holidays or seasonal changes. Having your business accurately reflected in Google’s world has another huge benefit. Your Google Business information links to Google Maps. Making it easier for your customers to easily navigate to where they want to be, your business. Additionally, your Google Business Page listing connects to your phone number and website. This gives your prospective customers easy access to call your business or go to your site for information.
Having quality photographs online representing your business makes it more appealing to the eyes of your customers. When looking up your company, they can quickly see pictures of your menu items, or products in your Google Business page listing. You can also upload a copy of your logo to grow your brand awareness and give a memorable snapshot of your business.
Another excellent feature of your Google Business Page is its ability to showcase reviews left by customers who have recently purchased your product or services. This also helps build a strong reputation and voice of your team and can aid in the decision customers make to choose your business over another. Encourage happy customers to give you a review on Google, it only takes a minute or two and goes a long way!
The process of managing your Google Business Page can sometimes be a bit tricky and one of the most critical steps you need to make sure to take is to get your page verified. This may involve Google calling your location directly or sending a postcard in the mail and it can require a lot of time and patience. But this is a process our team of experts are happy to help you with and is even including in most of our digital marketing solutions!
Overall, not only getting your Google Business Page set up but also optimizing the contents of the listing will help empower the reputation of your business online. Contact us today to find out what solution might work perfect for you and let our team handle Google while you handle your business!