If you’re like most small business owners, you don’t have a lot of free time to spend on the internet managing your online presence. Luckily, our team of experts here at BCI Media Services is eager to jump at the opportunity to help you out; we spend everyday mastering these skills. And one of the easiest and most beneficial things you can do to get your business on the map (literally), is let us handle your Google Business Page!
What is a Google Business Page?
Aside from being the first place that most consumers go to search for something specific, Google is also an extremely reputable source for finding local businesses. The search engine guru has taken it upon itself to create an entire empire based off what they call Google Business Pages. When you search for a specific service or business by name, Google will populate your Google Business Page on the right hand side of the search results.
Your Google Business Page will include the core information about your business: physical address, phone number, website, hours of operation and much more. It is a glorified directory listing and can even include photographs and logos of your business.
Maximize the Benefits of an Optimized Google Business Page
Making sure your business has an existent Google Business Page is important, but it’s even more critical to ensure the information being provided is accurate and up-to-date. Since the listing itself gets viewed more often than any other listing you might have online, it is a good idea to pay close attention to the information being provided. This can include updating hours of operation to reflect holidays or seasonal changes.
Another huge benefit of having your business be accurately reflected in Google’s world is that your listing information also talks to Google Maps. This makes it easy for customers to quickly navigate to exactly where they want to be. Additionally, your Google Business Page listing gives your prospective customers easy access to quickly call your business or go to your website.
Having good photographs online representing your business always makes it more appealing to the eyes of your customers. When looking up your business, they can quickly see pictures of some of your menu items, products or pictures of your team members in the Google Business Page listing. You can also upload a copy of your logo to grow your brand awareness and give a memorable snapshot of your business.
Another excellent feature of your Google Business Page is its ability to showcase reviews left by customers who have recently purchased your product or services. This also helps build a strong reputation and voice of your team and can aid in the decision customers make to choose your business over another. Encourage happy customers to give you a review on Google, it only takes a minute or two and goes a long way!
The process of managing your Google Business Page can sometimes be a bit tricky and one of the most critical steps you need to make sure to take is to get your page verified. This may involve Google calling your location directly or sending a postcard in the mail and it can require a lot of time and patience. But this is a process our team of experts are happy to help you with and is even including in most of our digital marketing solutions!
Overall, not only getting your Google Business Page set up but also optimizing the contents of the listing will help empower the reputation of your business online. Contact us today to find out what solution might work perfect for you and let our team handle Google while you handle your business!