If you use Facebook to share and engage with your customers, you’ve definitely wondered about your page likes. Does having more Facebook page likes necessarily mean you’re a better business? Do page likes actually make your business more effective? The answer is yes, page likes matter!
What Does a Page Like Mean?
Simply put, the number of likes on your page represents how many people are following your business. Likes on your Facebook business page tell you how many users know your brand and want to stay up-to-date on your business opportunities. Working to increase the number of likes can lead to an improvement in your image and credibility online, and can also attracts more people to like your page content.
Why Should I Work to Gain More Likes?
Generally speaking, not every single follower you gain may be a customer – right now. But those new followers may also know someone who else who would benefit from the services your business offers. The more likes your Facebook page has, the more opportunity for your business to stay top-of-mind for a variety of future customers.
Of course, getting someone to like your page is only half of the battle. The other half is maintaining an active page with quality, helpful content that will keep your fans stay interested in your business and ensure they don’t forget about you. Once you’ve gained followers on Facebook, you can share information about your business with them. Maximize your success by creating posts and sharing images to build interest and engagement. Demonstrate why they, an everyday user, should follow your page. Done right, this will lead to more page likes on its own down the road.
Want to learn more about maximizing your online presence? Contact the experts at BCI Media Services at 1-800-558-7024 or [email protected]
Blog by Chelsea Kemp, Content Marketing Agent