Facebook Ads: Ditch the Boosted Post for Optimal Results

By Tiona Eversole, BCI Media Services Content Fulfillment Agent

The market for Facebook advertising is rapidly growing, and it’s crucial that your business stay ahead of the game with your ads strategy. More than 60 million businesses have a Facebook page, however, many of these business owners are unaware of the impact of advertising on Facebook.

Many business owners will find that they can easily “boost” a post on their page simply by pushing a button and throwing a little money behind it, but what if we told you that there are more effective ways of doing the same thing while achieving better results?

By using Ads Manager, our team at BCI Media Services has the ability to unlock more advertising potential than you could by just boosting a post. We excel in Facebook Ads Manager and will improve your Facebook advertising strategy. Here are four ways that our team will help you surpass the competition and bring your business to the forefront of the Facebook Ads market.

 Clicking this button is only the tip of the iceberg in Facebook advertising.

 

  1. Boosting Posts… And Then Some!

Boosted posts are the simplest form of Facebook advertising. Facebook page owners can boost status updates, photos, videos and offers with the click of a button and a credit card. These boosted posts are then optimized to drive engagement in the form of likes, comments, and shares on your content.

That’s it.

Facebook Ads can do all of these things, but with more bang for your buck. One page like or post share won’t always result in a customer walking through the door of your business. But a Facebook Ad offers potential customer options that make it easier for them to contact your business, such as sending a message or signing up for a newsletter. Facebook Ads are also easier to customize, a strategy that goes hand-in-hand with the improved audience targeting available as well.

There are a variety of options for a Facebook ad placement.

  1. Improved Ad Placement

Your options are extremely limited in regards to placement when you boost a post. Boosted posts only appear in the News Feed of Facebook. This is good if your goal is to increase post engagement and page likes. With Facebook Ads, engagement increases with the option to place your ad where it will best receive recognition.

Think about all of the places that you see ads when you open Facebook, some of which you might see and not even realize are ads. Ads are displayed in the news feed, alongside the feed in the right column, during in-stream and suggested videos, in Messenger and within Instant Articles. Some forms of Facebook ads now have the opportunity to advertise on Instagram as well!

A Facebook Ad like this offers options to like the page or learn more about the product.

  1. Highly Customized and Personal Advertisements

Facebook ads take many shapes and forms, allowing you to mix up the way your ads are received. A few options for your ad include a single image, multiple images in the form of a carousel or slideshow, a video or a canvas ad.

The visual aspect of your ad is crucial to how potential customers view your business. With Facebook Ads, the photo and message of your ad is easily customized to fit the personality of your business.

Build an ad that will attract potential customers at any time of day.

  1. Advanced Calls to Action

Every business is unique and the objective of each ad differs. With Facebook Ads, a call-to-action button can be included in your ad, directing customers toward a specific result. Button options include driving directions, viewing a menu, booking services and much more.

By adding this button to your ad, you make it easier for potential customers to make contact with your business. Rather than having to search for specific information, your ad provides easy access in a single click.

Tapping your business’s social media advertising potential has never been easier than with Facebook Ads. Boosted posts may be quick and easy, but it’s time that you stop throwing your money away! Contact BCI Media Services to get started with your new, effective ad campaign today, 1-800-558-7024 or services@bcimedia.com.