How to Engage with Tourists on Facebook

Apr 20, 2016

ThinkstockPhotos-185475124Online engagement with your customer base is one of the most important goals of any company, especially when the customers aren’t nearby. Figuring out how to increase Facebook engagement when tourists are your target demographic is a challenge that many local companies fail to overcome. Some of these ideas may help get your company Facebook account moving in the right direction.

Facebook Groups and Pages

When using Facebook as your social media outlet, creating a page is a great way to go. Pages work well for businesses that do not want their customers to be able to add posts, but do want customers to add comments and write on the company’s wall. Furthermore, posting to a company page is a great way for locally owned businesses to let tourists know what is going on in the area during their stay.

Another way to increase Facebook engagement is to start a Facebook group. Members can add posts of their own, which can help work to your advantage. They can add comments and reviews, or spread the word about sales that you have not had a chance to announce yet. This is a great way to attract new followers who are not local to your area. When they travel to the area, your shop will be one of the places they will visit because they’ve seen their friends posting about it. You have less control over the group than you do over a page, which is important to keep in mind when building a strong social presence.

Engage Your Visitors with a Powerful Profile

Facebook pages are windows into your company. In order for your local business to increase Facebook engagement, especially with tourists, you need to be captivating. Make sure to show off any tourism awards you have earned through the years, and post pictures of your visit-worthy attractions. These pictures should be unique, clear, and correctly sized so that they stand out when they show up in your followers’ timelines.

Interact with Followers

Once followers are commenting on your page, responding to them is the most important thing you can do. If someone has a question, answer it. If someone complains, suggest ways to fix their problem. If your visitors are giving you great feedback, make sure to thank them. It might seem time-consuming, but conversing with your commenters is a great way to remind them about your business, even when they’re out of town.

Another engagement option is setting your Facebook page to allow reviews. By letting others leave a review of their experience with your company, you can increase Facebook engagement and allow others to see what customers actually think of your business. When tourists come to town looking for activities, great online reviews will point them in your direction.

Increasing Facebook engagement can be a time-consuming task, but if done correctly there can be big benefits to gain.