by admin | Nov 20, 2023 | Digital Marketing, Email Marketing, Uncategorized
In today’s fast-paced world of digital marketing, trends emerge and fade in the blink of an eye. However, one marketing tool has stood the test of time – email marketing. Often overshadowed by social media, email marketing continues to assert its dominance as a...
by admin | May 11, 2021 | Blog, Email Marketing
At BCI Media, we know email marketing is powerful. But sometimes the emails just aren’t being opened. They call it email marketing fatigue, and yes it’s a real thing. It happens when a recipient becomes more willing to delete, unsubscribe or mark emails as spam...
by BCI Media Services | Apr 5, 2018 | Blog, Content Marketing, Digital Marketing, Email Marketing
People are often checking their email, personal or work while doing a variety of other tasks. How hard is it to keep your readers’ attention on your newsletter over their morning coffee? According to Jakob Nielsen’s research at campaignmonitor.com: “…the average...
by BCI Media Services | Aug 14, 2017 | Blog, Email Marketing
Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn’t have to be a difficult process. Here’s how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content...
by BCI Media Services | Mar 2, 2017 | Blog, Email Marketing
A company has discovered they have a growing list of customer emails, yet no strategy on how to take full advantage of it. This is a very common story for businesses new to the world of email marketing, but just by having this list in possession, they’re one...
by BCI Media Services | Oct 6, 2015 | Blog, Email Marketing, Holiday Marketing
It may only be October, but that doesn’t mean it’s too early to start planning your holiday email marketing strategy. We understand that most stores’ holiday sales make up a large portion of their yearly sales. With that in mind, our marketing experts offer these tips...
