Is Your Business Mobile Ready?

Mar 4, 2016

We are living in the age of the small business owner, and what a wonderful age it is. It has never been easier to get an idea off the ground and into the marketplace. While this is a great opportunity for people to get their goods and services to consumers, it also means that competition is at an all-time high. To remain competitive in today’s marketplace, a small business must stay up-to-date, and to do that, you need a mobile site for your business.

Mobile Responsiveness

At BCI Media Services, we have designed thousands of sites to be fully functional and responsive to mobile devices. People perform more Google searches on mobile devices than they do on desktop or laptop computers. Google even made mobile optimized sites appear higher on their search list than non-mobile sites.

What Makes a Website Mobile-Ready?

You may be wondering what exactly makes a website “optimized” for mobile use. The answer is all in the formatting. You see, a person can visit nearly any website through the web browser on their smartphone or tablet, but if a site hasn’t been formatted to fit that experience, the user is likely to run into issues.

For instance, the screen size on a smartphone or tablet is nearly always smaller than a desktop or laptop screen. If a website is not optimized correctly, it may appear too large on a small screen, making it difficult for users to navigate. If your site has a drop-down menu that is activated by hovering your cursor over a menu item, it won’t work on a mobile device. When users run into these issues, they continue searching and find other alternatives. A mobile-ready website can make or break your business in the long run.

Designing a Mobile-Ready Site

BCI Media Services takes these things into account when designing a mobile-friendly site for your business. We will take your idea and make sure the experience is not just usable but also enjoyable on every platform. Users need to have access to key information as soon as they hit the home page. We ensure that they receive that information and know exactly what to do with it.

So what are you waiting for? Get a mobile site for your business today and you’ll be on your way to success!