Building Engagement on Facebook

Apr 28, 2016

ThinkstockPhotos-492386054In recent years, businesses have sought ways to increase Facebook engagement, interact with their audiences more effectively, and ultimately generate more sales. While research shows that some businesses may be increasing investments in Facebook by up to fifty percent a year, many other businesses are still in the process of figuring out how to build engagement on Facebook. The following are some no-cost methods of Facebook engagement that a local business, in particular, may find effective. As always, the experts at BCI Media Services are standing by to help.

Incorporate Videos

Compared to links, written text, and photos, videos are currently Facebook’s most productive tool for expanding engagement. Facebook’s auto-play feature on native video is attracting even more viewers. Making a video can be as simple as shooting the video on your phone and using your favorite apps to edit it. Quality videos increase organic traffic on your page while showing that you’re up-to-date on the latest industry trends.

Don’t Overlook the Power of Photos

Photos of employees and contest winners draw attention and create talking points. For example, if you congratulate an employee of the month or contest winner, their friends might share the post to applaud them even more. This interaction builds Facebook engagement and a sense of community around your page while also increasing brand awareness.

Develop Your Voice

Your Facebook postings reflect your business personality, so choose an appropriate tone, or “voice,” for your business. Be consistent with it. It’s OK to be trendy and fun, or add a little spice and playfulness to your tone, just be sure to keep it professional.

Call Clients to Action

Likes and shares are vital on Facebook. They help disseminate your post to a wider audience. One great way to spread your news is asking your audience to do it for you. Place a sentence at the beginning or end of your post encouraging others to share it. This thought may not have occurred to followers before you asked.

Initiate Conversations

To create a dialogue on your page, pose an open-ended question. Encouraging questions about your business can lead to more Facebook engagement with current, past, and potentially new customers and clients.

Respond Quickly

New engagement brings the responsibility of managing your reputation. Responding quickly to customer questions and concerns is vital in creating an online reputation for authority, trustworthiness, and customer service. It shows that you’re listening and you want to help. Even a simple “Thank you” can go a long way.

Pursue Creativity and Originality

Keep your page fresh, newsy, informative, and enticing. If you’re not sure what’s lacking, check out the Facebook pages you envy.

Assess Your Content

Most importantly, before posting anything, ask yourself, “Is this content interesting to my audience?” After all, Facebook was created for people to share and connect with each other.

This may seem like a lot to balance on your own, but don’t worry. The social media experts at BCI Media Services are here to help boost your Facebook engagement and build your online reputation.