This time of year can be great for holiday Facebook sales — Halloween, Thanksgiving, Christmas, and New Year’s Day — but only when maximizing on the timing in the right way! Here are five ways to make holiday sales pop on Facebook.
Keep It Visual
With social media dominating the industry, people are less inclined to read a paragraph than they are to glance at a cute image. It’s important to make sure that there are ample visual elements to grab reader’s attention and make them want to know more. Take shots of recipes, crafts, outfits, and products that are holiday themed to make people want to linger on that post a few moments more. Once their attention is grabbed, they’re more likely to follow through to your website.
Make It Personal
The holidays are all about making connections with one another. Since readers are more inclined to be touched by a personal story, this is a great way to connect with them. It’s not enough to have a brand without a story, so be open and passionate about products and experiences to make readers feel like they’re part of the family holiday experience.
Interact With Customers
In a similar vein, now is the time of year that customers want to reach out to others. Having conversations that center around your product can allow you to talk with customers about their personal experiences. This will encourage them to spend more time on the page and give them ample opportunities to see other products, boosting holiday Facebook sales.
Get the Timing Right
No one can be working on holiday Facebook sales 24/7, and that’s why Facebook offers helpful features like scheduling posts. That way, a post can be published at a specific time and date regardless of whether someone is there to click the “post” button. Create a holiday countdown or weekly trend in advance to get readers in the mood for the best holiday marketing.
Make It Mobile
People are constantly checking Facebook between tasks. That’s why it’s important to make sure that there are ample mobile-friendly features to draw in customers. Elements like the Local Awareness feature can target mobile users who are near a brick and mortar business and give them directions. Make sure to include visual elements with easy-to-read language so that people don’t scroll past.
Using Facebook is a great way to boost online advertising and holiday Facebook sales, but you don’t have to do it alone. BCI Media Services knows how to put your products on the map, even around the holiday season. Contact us to learn how we can help.