Crafting a perfect call to action (CTA) on Facebook is the ideal way to increase customer conversion. Each of your business’ social media posts should have a specific, engaging call to action that encourages readers to take the next steps. But what goes into the best Facebook CTAs? Try these five tips, and you’ll likely notice a powerful impact.
1. Avoid Hashtags
While sharing content between social media sites is smart marketing, it’s important to tweak each post for the platform’s specific parameters. Studies show that using hashtags in a Facebook CTA can decrease the post’s reach by about 6 percent since the site penalizes posts with components meant for other social media platforms.
2. Be Explicit
It’s not enough to simply pose a question to your readers to encourage interaction—you’ll get better results when you actually tell them what to do. For example, if a T-shirt company posts images of three new designs, the CTA should not read “Which is your favorite?” but rather, “Which is your favorite? Tell us in the comments!” Driving customer engagement is key because the more customers who interact with your Facebook post, the greater its ultimate reach.
3. Make It Easy
Your readers are busy, and they might not have time to comment on your perfectly crafted Facebook CTA. All is not lost, however. By encouraging readers to click “like,” you’re increasing interaction without asking too much. Make the “Click like if…” statement a staple of your social media CTAs.
4. Offer Something Free
Potential clients will be more likely to engage with your Facebook content if there’s something in it for them. The free offer for clicking through to your site could be anything from a product sample to a discount code for accessing an exclusive brand event.
5. Use Emojis
While this tip won’t be appropriate for all organizations, using emojis in your posts can seriously boost your engagement numbers. Research indicates that more people interact with content that includes emojis, with comments and shares increasing by 33 percent and likes increasing by as much as 55 percent.
BCI Media Services has extensive social media management experience and offers innovative options to market your business online. Call or email us today to learn more about how we can transform your digital marketing strategy.