4 Ways to Improve Your Business with Facebook Advertising

Dec 21, 2017


In today’s world, Facebook Advertising has become a must.  We live in a fast-paced, digital environment where information is sent to our fingertips throughout the day. Facebook has become a powerhouse in advertisement practices. Fifty percent of internet users are mobile, and over 84% of Facebook users access Facebook by way of their mobile devices. Combine both Facebook and mobile and you are well on your way to unlocking your business’s advertising potential.

Even if you don’t personally use Facebook, there are vast amounts of people on the platform at any given time. Eighty percent of internet users have a Facebook account; this includes 65% of adults over the age of 65. Facebook has nearly 2 billion users, many of whom check their page multiple times throughout the day. Using Facebook Advertising can help you reach untapped resources by improving awareness of your product and business.

When you’re ready to take your advertising game to the next level, BCI Media Services is ready to assist you with your advertising strategy. Facebook is one of the best social platforms to advertise on and here’s why you should invest your money with them.

1. Targeting Options

Facebook advertising gives you the option to customize your audience based on several different categories. Depending on your preferences, the target audience can be customized by location, age, gender, language, demographics, interests, behaviors, etc.

When targeting a location, you have the option to be as broad as selecting an entire state or as specific as selecting a physical address. Multiple locations can be selected as well. When choosing locations the size of a town or smaller, you are given the option to select a radius between 10 miles and 50 miles.

With Facebook you can target anyone between the age of 13 and 65-plus, however, legal age restrictions must be taken into consideration when creating an ad campaign. If your advertisement contains alcohol, then the minimum age must be set to 21.

You can also target Ads to a specific gender or reach an audience that speaks a language other than the default (our default is English).

The most intensive aspect of building an audience occurs during the “Detailed Targeting” section.

A considerable amount of targeting options are provided by Facebook. These range from broad categories (shoes) to specific preferences (Nike Air Max.) You can work with your BCI Content Fulfillment Agent to dial in your targeting selections to help improve the performance of your campaigns.

2. Cheap and Fast

By advertising with Facebook, you have the option to spend as little as $1 a day! Your ads can potentially reach thousands of people even on that small budget, depending on your targeting. Naturally, the more money you put into your advertising campaign, the better your results. During your service, Your BCI Content Fulfillment Agent work with you to guarantee that the money for your ad campaign is spent based on your preferences.

You can create an ad through Facebook really quickly. The process of building an ad can take as little as five minutes. Once your ad is complete, it will be sent to Facebook for approval. Approval time is also relatively fast.

3. Performance Tracking

With Facebook Ads, you know exactly what you’re getting and where your money is going. Along with Facebook Insights, BCI uses Whatagraph reporting to provide you with a breakdown of the results for your ad campaigns.

Whatagraph measures Ads based on several factors. Impressions provide insight as to how many times your ad was shown. Your Engagement rate shows the actions taken on the ad by an individual. This means the user either liked the post, commented, saved or clicked on a link within the post. Lastly, depending on your specific ad goals, you might be interested in the cost per click, cost per like or cost per conversion. These analytics also provide your BCI Content Fulfillment Agent with the information needed to improve the advertising strategy for your business, thus meeting your goals and expectations.

4. Get Ahead of the Competition

With digital marketing being a key player in the future of advertising, you would think that every business owner would be seizing the opportunity to use Facebook advertising. Surprisingly, Facebook only has 2 million active advertisers! This is your chance to get the word out about your business and the products you have to offer.

Many business owners believe that by simply posting content to their Facebook page, they will successfully reach at least the people that follow their page. Unfortunately, the concept of organic reach on Facebook is a dying art. On average, less than .5 percent of your page followers will see the content that you are posting. When you use Facebook ads, you are taking the extra step to create brand awareness quicker than your competition.

If you are looking for a detailed yet simple, inexpensive yet highly beneficial platform to advertise your business on, Facebook is the way to go. Our team at BCI Media has the knowledge and tools to turn your Facebook content into an essential part of your advertising strategy.

Contact BCI Media Services to get started, 1-800-558-7024 or [email protected]