4 Reasons Why Your Small Business Should Be Using Video Content

Nov 24, 2017

Have you ever seen a super fun, video on your Facebook feed with hundreds or thousands of views and thought to yourself, “I want that.” Well, it’s not as difficult or costly as you may think. Plus, this content is more valuable than you could ever imagine. Here are some reasons why your small business should be leveraging video.

Video Content Rules Engagement

Words get a message across. If a photo is worth a thousand words, a video is worth 1,200 times that. That sounds ridiculous, but it’s true. Brightcove reported last year that this type of content generates 1,200% more shares than photos and text combined. Shares are the most valuable kind of online engagement. And keep in mind,  that statistic doesn’t even account for the substantial increase in likes and comments they generate.

Reach More Mobile Customers

 Last year, the number of users accessing the internet via mobile devices rose to 51.3%. Overtaking desktop and Notebook computers for the lead. This drastic change in the way people consume information has made other content less valuable. It’s tough to read a lot of text or view an infographic on such a small screen. Video has the power to convey a lot of information in a much shorter amount of time. The visual and auditory elements keep people’s attention. This is what mobile users crave.

More Click-Throughs from Your Email List

I’m sure a lot of you put a ton of time, though, and effort into crafting the perfect email newsletters for your customers. I’m also willing to bet that all of that work seemed wasted when you saw disappointing click-through rates. Adding video content to your emails can double or even triple the number of clicks from your email list.


Video Has Great ROI

 Great videos are not cheap to produce, but that shouldn’t deter you. Seventy-six percent of businesses that use video in their marketing have said they saw a fantastic return on their investment. Even a thrown-together piece from your phone can get a lot of engagement or even go viral if it’s funny, topical and/or heartfelt. People love seeing down-to-earth businesses be themselves. Video content is the best way to showcase that and build trust with your audience.


Contact BCI Media Services to get started, 1-800-558-7024 or [email protected]