Google My Business is a great way for business owners to manage the way their company appears in Google local search results, thanks to its ease of use and automatic population of various Google tools including Search, Maps, and more. In addition to their initial offerings, which include the ability to edit business information, add pictures, and interact with customers through reviews, Google has added new features to Google My Business for 2017.
Enter Accessibility Attributes
Business owners already had the ability to add attributes, such as whether or not they offered Wi-Fi or accepted credit cards. Now, they can also update their accessibility attributes. For example, a business might want to highlight the wide ramps leading up to their front door or newly renovated wheelchair-friendly outdoor seating.
Insights are one of the most valuable tools that Google My Business offers. New updates include location insights, as well as the ability to distinguish between direct vs. discovery traffic. Location insights will provide driving direction metrics for an understanding of where customers are coming from, helping to define the new Area Served insight provided in the search results. Direct vs. indirect insights can help business owners understand what customers are entering in a Google local search to find their business, which can help define marketing and advertising strategies.
Handle Ownership Disputes
Business owners should claim their business on Google My Business as quickly as possible for a number of reasons, but primarily so that no one else can control the web results. In cases where someone else has already claimed and verified the page, Google My Business is now automating dispute resolution for ownership of the company’s information, helping to make it easier to get the page back on track.
With these new developments, there’s no reason for any business not to manage their Google local search results with a free Google My Business account.
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