Using images, also known as visual content, online to help boost your website is a given. However, these photos cannot be just any random image. They need to be optimized in order to convey your brand and work in context with the text on the page.
Of course, small businesses are on a budget. That is where stock images come into play. Sadly, these images are easily overused. If your visitors had a bad experience with a competitor, they will subconsciously project that experience onto your site just because the images are similar.
If you have to use stock photos, start by checking out how many times the image has been used. There is an online tool known as TinEye, which can reverse search any image. It can show you how many times the photo appears on the internet and what web pages it is associated with. If the visual content appears on any of your competitions’ sites, you should consider avoiding it.
The best way to ensure the images are unique to your site is to create custom photos. This route is, of course, more expensive than using a simple stock image. However, there are ways to create a custom look without breaking the bank.
One way is to use stock photos in a whole new way. Once you purchase the rights, there are ways to make it unique to your site. By adding your own text, logos, and watermarks, it can stand apart from the competition. You can also crop it to focus on a particular section and even recolor it to match your brand.
Taking photos around the office or of products is another way to set images apart. There are many photo editing software titles that allow you to make the shots look professional, even if you aren’t the world’s best photographer.
Creating your own, unique visual content can be time-consuming, especially if you are learning how to edit while you are working. BCI Media Services can assist you with your custom digital marketing.
Thanks to Zorah Olivia on flickr for the image used in this post.